广告的催眠暗示传播水平对广告效果的影响

Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis Pub Date : 2007-04-19 DOI:10.1002/ch.333

Oren Kaplan

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引用次数: 9

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The effect of the hypnotic-suggestive communication level of advertisements on their effectiveness

Advertising is mentioned sometimes as a hypnotizing experience. The present study investigated this claim by developing and implementing a questionnaire for measuring the level of hypnotic-suggestive communication in advertisements. The results demonstrated that this level is a crucial variable for advertising effectiveness and for the evaluations of the advertised brand. Copyright © 2007 British Society of Experimental & Clinical Hypnosis. Published by John Wiley & Sons, Ltd.

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Contemporary hypnosis : the journal of the British Society of Experimental and Clinical Hypnosis

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