{"title":"跨境直邮的挑战和陷阱:以欧洲为例","authors":"Pierre Desmet , Dominique Xardel","doi":"10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y","DOIUrl":null,"url":null,"abstract":"<div><p>Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 3","pages":"Pages 48-60"},"PeriodicalIF":0.0000,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y","citationCount":"2","resultStr":"{\"title\":\"Challenges and pitfalls for direct mail across borders: The European example\",\"authors\":\"Pierre Desmet , Dominique Xardel\",\"doi\":\"10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.</p></div>\",\"PeriodicalId\":100774,\"journal\":{\"name\":\"Journal of Direct Marketing\",\"volume\":\"10 3\",\"pages\":\"Pages 48-60\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1996-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Direct Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0892059196702987\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Direct Marketing","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0892059196702987","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Challenges and pitfalls for direct mail across borders: The European example
Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.
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