Social media as part of personal digital archives: exploring users’ practices and service providers’ policies regarding the preservation of digital memories

After more than a decade of usage, social media have become a virtual environment where meaningful content is created and kept, highlighting its potential to become part of personal digital archives. This study investigates users’ attitudes and preservation practices related to digital memories created on social media. Survey findings highlighted how users seem to consider these items as meaningful digital traces to document important events of their lives, and a potential inherent part of their personal archives. However, results show how this attitude does not seem to be supported by adequate preservation strategies. After analysing social media platforms’ policies in relation to users’ preservation practices, we advocate for raising more awareness among both users and service providers regarding the risks posed by the ephemerality of the digital world and the need for specific provisions that go beyond the short-term retention of data and look to the future and potential use of what appears to be considered an inherent part of individuals’ personal archives.