控制大数据?展开组织对IT竞争优势的追求

IF 2 4区 管理学 Q3 MANAGEMENT
Berit Hartmann , Christoph Reuter , Erik Strauss
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引用次数: 0

摘要

这项研究位于汽车保险行业,调查了智能手机应用程序界面的实施情况,该界面旨在通过吸引客户来实现IT驱动的竞争优势,同时为公司控制系统的未来转型收集数据。该研究揭示了应用程序性能的三个维度,即代码、可视化和叙述,展示了组织内外不同的参与者和利益集团如何协商数字产品的功能、范围和价值。研究发现,该公司更倾向于营销问题,而不是内部控制问题,因为所收集数据的分析可能性太不确定。研究结果表明,数字创新伴随着客户代理的增加,这可能会造成负面的组织内部控制后果,从而与数字产品的总体承诺相矛盾,阻碍竞争优势的实现。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Controlling big data? Unfolding the organisational quest for IT-enabled competitive advantage

Situated in the car insurance sector, this study investigates the implementation of a smartphone app interface aimed to realise an IT-enabled competitive advantage by engaging customers whilst simultaneously collecting data for a future transformation of the company’s control systems. Unfolding three dimensions of the performativity of the app, namely codes, visualisations, and narrations, the study shows how different actors and interests, within and outside the organisation, negotiated the features, scope, and value of the digital offering. The study finds that the company favoured marketing concerns over internal control concerns because the analytical possibilities of the data collected were too uncertain. The results suggest that digital innovations are accompanied by an increased agency of the customers that can cause negative intra-organisational control consequences and, thus, can contradict the general promise of digital offerings, hindering a realisation of a competitive advantage.

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来源期刊
CiteScore
4.00
自引率
10.00%
发文量
36
审稿时长
71 days
期刊介绍: The Scandinavian Journal of Management (SJM) provides an international forum for innovative and carefully crafted research on different aspects of management. We promote dialogue and new thinking around theory and practice, based on conceptual creativity, reasoned reflexivity and contextual awareness. We have a passion for empirical inquiry. We promote constructive dialogue among researchers as well as between researchers and practitioners. We encourage new approaches to the study of management and we aim to foster new thinking around management theory and practice. We publish original empirical and theoretical material, which contributes to understanding management in private and public organizations. Full-length articles and book reviews form the core of the journal, but focused discussion-type texts (around 3.000-5.000 words), empirically or theoretically oriented, can also be considered for publication. The Scandinavian Journal of Management is open to different research approaches in terms of methodology and epistemology. We are open to different fields of management application, but narrow technical discussions relevant only to specific sub-fields will not be given priority.
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