资源寻求与媒介选择过程:一个非理性决策案例

IF 20.1 1区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
M. Mahdi Roghanizad, Ozgur Turetken
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引用次数: 0

摘要

只有在有效说服资源提供者提供所需资源的情况下,资源寻求对个人和组织的成功至关重要。计算机中介的沟通理论提供了对媒体和沟通任务之间理想匹配的见解,但通常将任务视为沟通伙伴之间相互理解的实现。相反,我们开发了媒体感知和随后的媒体选择的理论模型,作为一个考虑资源寻求背景特征的行为决策过程。在一项有119名参与者参加的实验中,我们发现,无论沟通伙伴之间的亲密程度如何,面对面的资源寻求都比电子邮件请求有效得多,但请求者低估了两种渠道之间的差异。一项针对121名参与者的连续研究表明,这种低估加上对尴尬和尴尬的恐惧,导致请求者选择了效率较低的渠道(电子邮件)。我们的研究结果具有实际意义,并呼吁关注传播目标的特征和媒体选择决策中非理性的来源,从而为媒体选择理论做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Resource-seeking and media choice process: A case of irrational decision making

Resource seeking is crucial for individual and organizational success only if it is effective in convincing the resource provider to offer the needed resource. Computer-mediated communication theories provide insight into an ideal match between media and communication tasks, but typically treat task as attainment of mutual understanding between communicating partners. Instead, we developed theoretical models for media perceptions and the subsequent media choice as a behavioral decision process considering the characteristics of the resource-seeking context. In an experiment with 119 participants, we found that face-to-face resource seeking is vastly more effective than an email request regardless of the level of closeness between communication partners, but requesters underestimate the difference between the two channels. A consecutive study with 121 participants revealed that this underestimation combined with the fear of embarrassment and awkwardness lead requesters to select the less effective channel (email). Our findings have practical implications, and contribute to media selection theories by calling for focus on the characteristics of the communication goal and the source of irrationality in media selection decisions.

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来源期刊
International Journal of Information Management
International Journal of Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
53.10
自引率
6.20%
发文量
111
审稿时长
24 days
期刊介绍: The International Journal of Information Management (IJIM) is a distinguished, international, and peer-reviewed journal dedicated to providing its readers with top-notch analysis and discussions within the evolving field of information management. Key features of the journal include: Comprehensive Coverage: IJIM keeps readers informed with major papers, reports, and reviews. Topical Relevance: The journal remains current and relevant through Viewpoint articles and regular features like Research Notes, Case Studies, and a Reviews section, ensuring readers are updated on contemporary issues. Focus on Quality: IJIM prioritizes high-quality papers that address contemporary issues in information management.
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