EXPRESS:人工劳动的意义阻碍了消费者对自动产品的采用

IF 11.5 1区管理学 Q1 BUSINESS

Journal of Marketing Pub Date : 2023-04-11 DOI:10.1177/00222429231171841

Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti

引用次数: 7

摘要

技术正变得越来越自主，能够在没有人为干预的情况下代表消费者完成任务。例如，机器人吸尘器清洁地板，而烹饪机器实现……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

EXPRESS: Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products

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EXPRESS: Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products

Technologies are becoming increasingly autonomous, able to complete tasks on behalf of consumers without human intervention. For example, robot vacuums clean the floor while cooking machines implem...

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来源期刊

Journal of Marketing BUSINESS-

CiteScore

24.10

自引率

5.40%

发文量

期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.