EXPRESS:科学证据生产和特殊药物扩散

IF 11.5 1区管理学 Q1 BUSINESS

Journal of Marketing Pub Date : 2023-05-09 DOI:10.1177/00222429231177627

Demetrios Vakratsas, Wei-Lin Wang

引用次数: 1

摘要

特殊药物治疗复杂、严重的疾病，并提供显著的治疗进展。尽管它们有可能改变病人的护理，但人们对它们扩散的驱动因素知之甚少。我…

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EXPRESS: Scientific Evidence Production and Specialty Drug Diffusion

Specialty drugs treat complex, severe diseases and offer significant therapeutic advances. Despite their potential to transform patient care, little is known about the drivers of their diffusion. I...

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来源期刊

Journal of Marketing BUSINESS-

CiteScore

24.10

自引率

5.40%

发文量

期刊介绍： Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.