嗨,Alexa,酒店客人对你有隐私问题吗?:跨文化研究

IF 11.9 1区 管理学 Q1 BUSINESS
Jungsun (Sunny) Kim, Mehmet Erdem, Boran Kim
{"title":"嗨,Alexa,酒店客人对你有隐私问题吗?:跨文化研究","authors":"Jungsun (Sunny) Kim, Mehmet Erdem, Boran Kim","doi":"10.1080/19368623.2023.2251157","DOIUrl":null,"url":null,"abstract":"<p><b>ABSTRACT</b></p><p>The purpose of this study is to examine the relationships among customer trust toward voice Artificial Intelligence (AI) in guestrooms, information privacy concerns associated with this technology, intention to use, and intention to stay at a hotel providing this technology. This study further examined whether the research model can be applied to different cultures by collecting data from U.S. and Singaporean customers. The hypotheses were tested via structural equation modeling and multiple-group analysis. The findings indicated that trust toward voice AI had a positive effect on intention to use this technology in both groups, and this effect was stronger for the U.S. group. Concern of information collection via voice AI had a negative effect on intention to use in both groups, and this effect was stronger for the Singaporean group. Intention to use voice AI in guestrooms was positively related to intention to stay at a hotel providing this technology.</p>","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":"2 3","pages":""},"PeriodicalIF":11.9000,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study\",\"authors\":\"Jungsun (Sunny) Kim, Mehmet Erdem, Boran Kim\",\"doi\":\"10.1080/19368623.2023.2251157\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><b>ABSTRACT</b></p><p>The purpose of this study is to examine the relationships among customer trust toward voice Artificial Intelligence (AI) in guestrooms, information privacy concerns associated with this technology, intention to use, and intention to stay at a hotel providing this technology. This study further examined whether the research model can be applied to different cultures by collecting data from U.S. and Singaporean customers. The hypotheses were tested via structural equation modeling and multiple-group analysis. The findings indicated that trust toward voice AI had a positive effect on intention to use this technology in both groups, and this effect was stronger for the U.S. group. Concern of information collection via voice AI had a negative effect on intention to use in both groups, and this effect was stronger for the Singaporean group. Intention to use voice AI in guestrooms was positively related to intention to stay at a hotel providing this technology.</p>\",\"PeriodicalId\":47995,\"journal\":{\"name\":\"Journal of Hospitality Marketing & Management\",\"volume\":\"2 3\",\"pages\":\"\"},\"PeriodicalIF\":11.9000,\"publicationDate\":\"2023-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality Marketing & Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/19368623.2023.2251157\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/19368623.2023.2251157","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

摘要

摘要本研究的目的是研究顾客对客房语音人工智能(AI)的信任、与该技术相关的信息隐私问题、使用意愿和入住提供该技术的酒店意愿之间的关系。本研究通过收集美国和新加坡客户的数据,进一步检验了研究模型是否可以适用于不同的文化。通过结构方程模型和多组分析对假设进行检验。研究结果表明,对语音人工智能的信任对两组使用该技术的意愿都有积极影响,这种影响在美国组中更强。对通过语音人工智能收集信息的担忧对两组的使用意愿都有负面影响,这种影响在新加坡组中更强。在客房中使用语音人工智能的意愿与入住提供该技术的酒店的意愿呈正相关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Hi Alexa, do hotel guests have privacy concerns with you?: A cross-cultural study

ABSTRACT

The purpose of this study is to examine the relationships among customer trust toward voice Artificial Intelligence (AI) in guestrooms, information privacy concerns associated with this technology, intention to use, and intention to stay at a hotel providing this technology. This study further examined whether the research model can be applied to different cultures by collecting data from U.S. and Singaporean customers. The hypotheses were tested via structural equation modeling and multiple-group analysis. The findings indicated that trust toward voice AI had a positive effect on intention to use this technology in both groups, and this effect was stronger for the U.S. group. Concern of information collection via voice AI had a negative effect on intention to use in both groups, and this effect was stronger for the Singaporean group. Intention to use voice AI in guestrooms was positively related to intention to stay at a hotel providing this technology.

求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
20.90
自引率
6.40%
发文量
33
期刊介绍: The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信