Lennart Pape, Joerg Koenigstorfer, Jonathan Casper
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Sport teams’ promotion of plant-based food consumption among fans
The study’s goal is to examine the downstream relations of fan awareness of a favorite sport team’s pro-environmental food initiatives, considering fans with different degrees of team identificatio...
期刊介绍:
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.