利用社交媒体广告促进女性消费者赋权和参与:监管模式的作用

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-09-29 DOI:10.1080/00913367.2023.2255251

Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins

引用次数: 1

摘要

虽然之前的研究已经收集了关于消费者社交媒体参与的重要见解，但存在一种重要的基于文献的紧张关系，值得进一步关注。一方面，女性……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode

While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.