为媒体效果研究的新时代推进自动化内容分析:迁移学习的关键作用

IF 6.3 1区文学 Q1 COMMUNICATION

Communication Methods and Measures Pub Date : 2023-10-04 DOI:10.1080/19312458.2023.2261372

Anne Kroon, Kasper Welbers, Damian Trilling, Wouter van Atteveldt

引用次数: 0

摘要

个人层面的数字跟踪数据的可用性为研究基于人们遇到的实际内容的媒体使用和效果提供了令人兴奋的新方法。在这篇文章中，我们认为……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The availability of individual-level digital trace data offers exciting new ways to study media uses and effects based on the actual content that people encountered. In this article, we argue that ...

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来源期刊

Communication Methods and Measures COMMUNICATION-

CiteScore

21.10

自引率

1.80%

发文量

期刊介绍： Communication Methods and Measures aims to achieve several goals in the field of communication research. Firstly, it aims to bring attention to and showcase developments in both qualitative and quantitative research methodologies to communication scholars. This journal serves as a platform for researchers across the field to discuss and disseminate methodological tools and approaches. Additionally, Communication Methods and Measures seeks to improve research design and analysis practices by offering suggestions for improvement. It aims to introduce new methods of measurement that are valuable to communication scientists or enhance existing methods. The journal encourages submissions that focus on methods for enhancing research design and theory testing, employing both quantitative and qualitative approaches. Furthermore, the journal is open to articles devoted to exploring the epistemological aspects relevant to communication research methodologies. It welcomes well-written manuscripts that demonstrate the use of methods and articles that highlight the advantages of lesser-known or newer methods over those traditionally used in communication. In summary, Communication Methods and Measures strives to advance the field of communication research by showcasing and discussing innovative methodologies, improving research practices, and introducing new measurement methods.