游客满意度对未来行为意向的影响——以拉贾斯坦沙漠三角为例

Arpit Saxena, Naveen Kumar Sharma, Digvijay Pandey, Binay Kumar Pandey
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引用次数: 1

摘要

旅游业是经济增长的主要来源,也是各种就业的创造者。拉贾斯坦邦在国内旅游排名前十的旅游目的地中排名第五。本文主要以拉贾斯坦邦沙漠三角区为研究对象,研究国际游客的旅游满意度对未来行为意向的影响。使用假日满意度模型构建本研究中应用的调查方法。根据调查结果,拉贾斯坦邦沙漠三角区众多旅游景点的旅游度假满意度尤其高。本研究使用HOLSAT模型计算了体验和期望的平均值,结果表明,外国游客最看重的是景点、可达性和活动组成部分。另一方面,国际游客在便利设施和住宿组成部分下的素质得分最低,这表明国际旅游业还有很长的路要走。因此,旅游业将需要引导人力资源来策划和提供这些体验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Influence of Tourists Satisfaction on Future Behavioral Intentions with Special Reference to Desert Triangle of Rajasthan

Tourism is the main source of economic growth and a creator of employment of various kinds. The Rajasthan state got the fifth rank in the top 10 tourist destinations among domestic tourism ranks. The main inflection of this paper is to investigate the influence of tourist satisfaction of international tourists on future behavioral intentions with special reference to the desert triangle of Rajasthan. The holiday satisfaction model was used to construct the survey method applied in this study. According to the findings, tourist holiday satisfaction is particularly high for attraction qualities in numerous tourist sites in Rajasthan's desert triangle. The HOLSAT model was used to calculate the average mean of experience and expectation in this study, and the results show that the attributes described as attractions, accessibility and activities components are those that foreign visitors value the most. International tourists, on the other hand, give the lowest scores to qualities classed under amenities and accommodation components, indicating that international tourism has a long way to go.Thus, the tourism sector will need to guide human resources to curate and deliver these experiences.

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