Frederic Ponsignon, Mehdi Amiri-Aref, Renaud Lunardo, Tatiana Bouzdine-Chameeva
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Assisting visitor path creation in experiential tourist attractions
The question of how to design the visitor journey in experiential settings has received limited attention in the tourist movement literature. In two related studies conducted at a leading wine tourism museum, it was examined whether experiential attractions should provide assistance to visitors in creating their paths. Study 1, a field experiment, shows that providing assistance is beneficial to visitors because it increases spatial control, hedonic value, and overall satisfaction. Study 2, a simulation model using real-life behavioral data, examines the effects of visitor assistance on operational performance, providing a more nuanced picture. The results enrich the literature focused on identifying the dominant paths taken by visitors and extend the descriptive findings of previous studies by considering the performance implications of the path creation decision. From a management perspective, this research highlights trade-offs between resource utilization, congestion levels, and visitor perceptions that should be considered when determining the most appropriate journey design.
期刊介绍:
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.