Gender Gaps in Improvements to Shared-Ride Services: Insights from a Shared Mobility Survey

This study analyzed data from a 2022 shared mobility survey to investigate the impact of gender on the potential improvements to on-demand transportation services, particularly shared-ride services such as ridesharing through transportation network companies (TNCs) and microtransit. Results revealed that male respondents were more inclined to opt for financial incentives such as pretax benefits, direct subsidies, and subsidizing certain trips. Employer-related programs such as parking cash-out programs and flexible working hours were also found to be more appealing to male respondents. In contrast, female respondents placed a greater emphasis on safety-related measures, indicating that safety concerns may be too significant for them to overlook, even when presented with financial incentives.