Carlos Peres de Figueiredo Sobrinho, Anderson David Gomes dos Santos
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Do jornalismo esportivo ao infotretenimento: o caso do contrato entre Neymar Jr. e Globo como paradigma
This paper is based on the theoretical development of a Political Economy of Communication focused on journalism studies to analyze the changes in sports media coverage. The object is the changes in sports journalism of Grupo Globo, from the structural issues of the sector in the conglomerate to the contract with Neymar Junior, in force in 2014 and 2015. Given the need for a non-scientific secondary source on the observable, in addition to the theoretical review, we used the documentary research method to rescue journalistic articles that deal with changes in the communication group and the contract with the football player. Thus, it is told what happened, enabling the analysis from the chosen theoretical framework. The analyzed fact represents the culmination of the transition from traditional journalism to infotainment in sports coverage, motivated by issues related to the restructuring of the capitalist system.
期刊介绍:
The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.