企业种族责任理论:公共关系中的沟通与种族正义

IF 4.4 2区 文学 Q1 COMMUNICATION
Nneka Logan
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引用次数: 30

摘要

本文介绍了公司种族责任理论。它认为,企业应该以倡导种族正义的方式进行沟通,努力改善种族关系,并支持实现一个更加公平和和谐的社会。企业对种族负有责任,因为它们在历史上一直延续种族压迫并从中获利,使企业成为种族不公正的贡献者和赞助者。然而,最近,企业一直在利用自己的平台反对种族不公正,以改善种族关系。CRR理论为识别、理解、情境化、理论化和分析企业种族沟通提供了一种新的方法。尽管CRR是从美国的角度出现的,也是一个公共关系概念,但它在种族差异导致压迫的任何地方都有全球应用,在可以利用组织资源对抗压迫的任何领域都有分析价值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A theory of corporate responsibility to race (CRR): communication and racial justice in public relations
ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.
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来源期刊
CiteScore
5.60
自引率
11.80%
发文量
20
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