{"title":"企业种族责任理论:公共关系中的沟通与种族正义","authors":"Nneka Logan","doi":"10.1080/1062726X.2021.1881898","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/1062726X.2021.1881898","citationCount":"30","resultStr":"{\"title\":\"A theory of corporate responsibility to race (CRR): communication and racial justice in public relations\",\"authors\":\"Nneka Logan\",\"doi\":\"10.1080/1062726X.2021.1881898\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.\",\"PeriodicalId\":47737,\"journal\":{\"name\":\"Journal of Public Relations Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2021-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/1062726X.2021.1881898\",\"citationCount\":\"30\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Public Relations Research\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/1062726X.2021.1881898\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Public Relations Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/1062726X.2021.1881898","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
A theory of corporate responsibility to race (CRR): communication and racial justice in public relations
ABSTRACT This article introduces the theory of the corporate responsibility to race (CRR). It holds that corporations should communicate in ways that advocate for racial justice, attempt to improve race relations, and support achieving a more equitable and harmonious society. Corporations have this responsibility to race because they have historically perpetuated and profited from racial oppression, making corporations contributors to, and benefactors of, racial injustice. However, recently corporations have been using their platforms to speak against racial injustice in an effort to improve race relations. CRR theory provides a new way to readily identify, understand, contextualize, theorize and analyze corporate communication about race. Although CRR emerges from a Unites States perspective, and as a public relations concept, it has global applications in any place where racial difference leads to oppression, and it has analytical value in any field where organizational resources can be leveraged to fight oppression.