真实商业模式画布——一种应用于圣詹姆斯葡萄牙之路的新工具

Q2 Engineering
Carlos Ferreira, José Oliveira, Manuel Sousa Aroso
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引用次数: 0

摘要

真实性商业模型画布是一种增强真实性在商业模型中的作用的工具。它是基于Joyce和Paquin(2016)提出的三层商业模型画布(TLBMC)与王(1999)提出的真实性理论的结合。该模型试图通过让关键利益相关者(特别是员工和客户)参与进来,提高业务的真实性,来解决帮助公司确定价值创造来源的挑战。研究表明,增强基于对象和存在的真实性以及关系价值,有助于提高客户忠诚度、客户终身价值和口碑。本文通过一个应用于葡萄牙圣詹姆斯之路的案例研究,解释了该工具是如何开发的。介绍了真实性商业模型画布,并描述了它的主要功能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Authenticity Business Model Canvas - A New Tool Applied to the Portuguese Way of St. James
The Authenticity Business Model Canvas is a tool to enhance the role of authenticity in business models. It was based on the combination of the Triple-Layered Business Model Canvas (TLBMC) proposed by Joyce and Paquin (2016) with the authenticity theory presented by Wang (1999). The model attempts to solve the challenge of helping companies identify sources for value creation by involving key stakeholders (particularly employees and customers) to improve the authenticity of the business. The research shows that the enhancement of object-based and existential authenticity, as well as relational value, contributes to increasing customer loyalty, customer lifetime value and word of mouth. This paper explains how the tool was developed through a case study applied to the Portuguese Way of St. James. The Authenticity Business Model Canvas is presented and its key features are described.
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来源期刊
Journal of Innovation Management
Journal of Innovation Management Engineering-Engineering (miscellaneous)
CiteScore
3.50
自引率
0.00%
发文量
21
审稿时长
25 weeks
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