Making it Easier to Take Environmental Actions is not Enough: Policymakers Must Also Emphasize Why action is Necessary

A complete policy response to climate change, habitat destruction, plastic pollution, and other Anthropocene challenges requires action by governments, industries, nongovernmental organizations, and individuals. In this article, we focus on ways to persuade individuals to take action, whether that entails making decisions to reduce their own carbon emissions, lobbying for new laws, or providing leadership in their sphere of influence. We argue that interventions will be most effective if they not only make it easier for people to act (as behavioral science suggests) but also highlight moral reasons for taking action and assure people that their actions make a difference. Such steps should increase humanity's chances of surviving and thriving in the Anthropocene.