使新冠肺炎疫苗接种活动的传播战略适应罗马文化心态

Q2 Medicine

Synergy Pub Date : 2022-06-20 DOI:10.24818/syn/2022/18/1.04

Veronica Cȃmpian, Sonia Maloș

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引用次数: 0

摘要

在过去两年中，围绕新冠肺炎大流行的辩论一直是公民的敏感问题，当局试图通过不同的方式推动疫苗接种运动。本文的目的是研究在向人群推广新冠肺炎疫苗接种运动时使用的沟通策略，重点关注已经解决的罗马尼亚文化心态、特殊性、价值观和信仰。分析的语料库由2021年初在TVR播出的信息短片组成，这些短片传达了知名医生的信息。内容分析侧重于三个主要层面：敏感、告知和激励。这些级别中的每一个都被分配了结构和功能特征，以分析关键示例，并具有关键方法。

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ADAPTING THE COMMUNICATION STRATEGIES FOR THE COVID-19 VACCINATION CAMPAIGN TO THE ROMANIAN CULTURAL MINDSET

The debates around the COVID-19 pandemic have been a sensitive issue for the citizens in the last two years and the authorities have tried to promote the vaccination campaign through different means. The aim of this paper is to examine the communication strategies used in approaching the COVID-19 vaccination campaign to the population, focusing on the Romanian cultural mindset, specificities, values and beliefs that have been addressed. The corpus of the analysis consists of the informative short films broadcast on TVR in early 2021, which carry the messages of well-known doctors. The content analysis focuses on three main levels: sensitising, informing and motivating. Each of these levels has been assigned structural and functional features to analyse key examples and have a critical approach.

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Synergy Medicine-Medicine (miscellaneous)

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