新冠肺炎危机对雅加达Wisma Atlet 2隔离区消费者在线购物行为的影响

Marchelina Febe, Selia Ilena
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引用次数: 4

摘要

这项研究旨在了解新冠肺炎19大流行期间是否对网上购物行为产生影响,尤其是对志愿者和Wisma Atlet 2隔离区内的人。本研究的自变量是危机新冠肺炎19,这将影响因变量,即消费者对网上购物的行为。之所以进行这项研究,是因为目前,印度尼西亚正在经历冠状病毒或更多。它们被称为新冠肺炎19。为抗击新冠肺炎,继续开展处理和预防工作,其中之一是独立和批量进行隔离。雅加达被用作隔离场所的地方之一是Wisma Atlet 2。因此,研究人员想看看这种流行病是否会影响网上购物的人。本研究是一项定量研究,使用Icek Ajzen(Ajzen,1991)的问卷作为数据收集的主要技术。结果显示,在隔离期间,网上购物行为有所增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Impact Of The Covid-19 Crisis On Consumer Behavior Online Shopping In Wisma Atlet 2 Quarantine Area, Jakarta
This study aims to see whether there is an impact during the Covid 19 pandemic on online shopping behaviour, especially for volunteers and people who are in the quarantine area of Wisma Atlet 2. Where the independent variable of this study is crisis covid 19, which will affect the dependent variable, namely consumer behavior towards online shopping. This research was conducted because currently, Indonesia is experiencing the Corona Virus or more. They are known as Covid 19. Handling and prevention efforts continue to be carried out to fight COVID-19, one of which is by carrying out quarantine both independently and in bulk. One of the places in Jakarta that is used as a place for quarantine is Wisma Atlet 2. Therefore, researchers want to see whether this pandemic can affect someone in shopping online. This research is a quantitative study that uses a questionnaire from Icek Ajzen (Ajzen, 1991) as the main technique of data collection.The results show that online shopping behaviour has increased during the quarantine period.
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