书评《酒店营销:原理与实践》(第2版)

David Bowie, F. Buttle, Jaafar Ali Mohd Ibrahim
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引用次数: 0

摘要

写书评的理想人选肯定是自己写过课本的人。鲍伊和巴特尔确实做出了很有希望的努力,传播了一个关于好客主题的重要观点。人们可能会很快得出结论,这篇文章只是第一版的一毛钱,只是一个橱窗装饰,因为没有太多的空间来反思市场营销理论和实践,达到最先进的水平。但这种不公平的评论最好留给那些有过写一本在英语世界都很受欢迎的教科书经验的学者,像Kotler或Drucker。这里的评论是对那些在购买这本书之前寻求一些想法和事实的人的适度尝试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Book Review Hospitality Marketing:Principles and Practice (2nd Edition)
The ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality. One might be quick to conclude that this text is just a dime a dozen and a window dressing of the first edition since not much space is dedicated to reflect on marketing theory and practice to the level of the state of the art. But this sort of unfair review is best left to those scholars who had experienced writing a textbook which is celebrated throughout the English speaking world, like Kotler or Drucker. The review here is a modest attempt to guide those who seek some idea and facts about the book before purchasing it.
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