Intrinsic and extrinsic values of destinations

This study re-evaluates the concept of destination value to develop and propose a solution to the theoretical dilemmas encountered in tourism research. For this purpose, a hierarchical structure including the intrinsic and extrinsic values of destinations was developed first. A mixed methodology was adopted to achieve the research objectives. In the qualitative part of the study, data was gathered through literature review and document analysis. In the quantitative part, data was collected from field experts. Then importance weights for the themes and subthemes forming destination value were measured by fuzzy criteria weighting using pairwise comparisons technique. The key results obtained with this study supported the validity of the distinction between the intrinsic and extrinsic values of destinations. Analysis revealed that any approach based on intrinsic and extrinsic destination values is suitable when dealing with the information from a range of disciplines.