游客体育赛事满意度的前因与后果:目的地形象的中介作用

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2020-03-03 DOI:10.1080/15470148.2020.1731726

Alireza Elahi, Erfan Moradi, Marjan Saffari

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引用次数: 9

摘要

摘要在本研究中，我们使用结构方程模型确定了体育游客满意度的一些预测因素和结果之间的因果关系。动机和参与作为预测因素，行为意向（口碑和重访意向）被认为是结果。研究结果表明，目的地形象在参与度和满意度之间具有显著的中介作用。因此，活动组织者需要特别关注游客的心理特征，如他们的动机和参与度。因此，他们可以从行为结果中获得一些好处，比如口碑和重访意愿。

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Antecedents and consequences of tourists’ satisfaction in sport event: Mediating role of destination image

Abstract In this study, we determined the causal relationship between some of the predictors and outcomes of sports tourists’ satisfaction using structural equation modeling. Motivation and involvement as predictors and behavioral intentions (WOM and intention to revisit) were considered as outcomes. The results indicated the significant mediating role of destination image in the relationship between involvement and satisfaction. So, Event organizers need to pay special attention to the psychological characteristics of tourists, such as their motivations and involvement. As a result, they can take some benefits in behavioral outcomes, such as word of mouths and intention to revisit.

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.