Carmen Sedeño-Alcántara, Lorena Vegas-García, Francisco Javier Paniagua Rojano
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引用次数: 0
摘要
这项研究调查和评估了政府如何传达2021年西班牙拉帕尔马火山爆发的信息。为此,SCCT和SMCC模型被用于对Cabildo de La Palma(@CabLaPalma)、112 Canarias(@112canarias)和西班牙内政部(@interiorgob)在推特上采用的在线沟通方法进行内容分析。研究结果表明,这三个机构通过使用互补的战略、信息框架和风格来协调沟通,以成功应对危机。然而,这项研究也强调了这三个公共实体在方法上需要改进的领域。
Communicating the volcanic eruption in La Palma from Spanish public institutions: communication strategies on Twitter
This study examines and evaluates how the government communicated the volcanic eruption that occurred in La Palma (Spain) in 2021. For that purpose, SCCT and the SMCC models were used to perform a content analysis of the online communication approach followed on Twitter by Cabildo de La Palma (@CabLaPalma), 112 Canarias (@112canarias), and the Spanish Home Office (@interiorgob). Findings suggest that these three institutions aligned their communications by using complementary strategies, message framings and styles to successfully handle the crisis. However, this study also highlights areas of improvement in the approaches taken by these three public entities.