2022年北京冬奥会:媒体视觉效应对美国公众对奥运会和中国的看法的影响

IF 1.3 3区文学 Q2 COMMUNICATION

International Communication Gazette Pub Date : 2023-04-12 DOI:10.1177/17480485231165590

A. Vishnevskaya, Kelly Hilton, Ron Price, Geoffrey Thatcher, Ziyao Zhang, Alexis Tan

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引用次数: 0

摘要

2022年北京冬奥会举行时，美国公众对中国的看法已经主要是负面的，因为媒体报道中有很多关于中国发生的侵犯人权事件的亮点。此外，早些时候，新冠肺炎疫情破坏了中国的全球形象。在这项研究中，我们探讨了美国公众对奥运会和中国的看法是否会受到媒体分享的奥运图像的影响。2的调查结果 × 2受试者之间的实验设计表明，人们对中国在全球疫情中的作用的看法可以预测对奥运会的看法。除此之外，我们的研究结果表明，大多数人持有的预先存在的观点和感受可以减轻视觉刺激的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2022 Beijing winter Olympic games: The effect of media visual primes on American public opinion about the Olympics and China

The 2022 Beijing Winter Olympics took place when American public opinion about China was already predominantly negative as media reports had a lot of highlights of human rights violations happening in China. Besides, earlier, the global image of China was undermined by the COVID-19 pandemic. In this study, we explored whether American public opinion about the Olympics and China can be influenced by images of the Olympics shared in the media. Findings from the 2 × 2 between-subject experimental design suggest that the opinions about the Olympics can be predicted by people's beliefs about China's role in the global pandemic. In addition to that, our findings suggest that pre-existing opinions and feelings held by most of the population can mitigate the effects of visual primes.

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来源期刊

International Communication Gazette COMMUNICATION-

CiteScore

4.40

自引率

5.30%

发文量

期刊介绍： International Communication Gazette is a major international, peer-reviewed journal. It aims to contribute to a fuller knowledge and understanding of: -the structures and processes of international communication -the regulatory regimes in the field of international communication -the interaction between international and national flows of communication -the complexities of intercultural communication across national borders The International Communication Gazette seeks contributions that are international comparative in scope. The journal aims, wherever possible, to publish work by authors with an international reputation and contributions that are of interest to international audiences. The journal: -invites contributions that focus on international issues in the field of communication studies -seeks contributions comparing two or more countries or regions and only accept contributions on national issues in case the global significance of such issues is paramount -draws on high quality work from the international community of communication researchers -encourages innovative approaches to theoretical and methodological developments in the communications field -ensures that articles are written in transparent terminology and lucid style to render them accessible across the borders of specific disciplines