Into the Unknown: Exploration of Search Engines’ Responses to Users with Depression and Anxiety

Researchers worldwide have explored the behavioral nuances that emerge from interactions of individuals afflicted by mental health disorders (MHD) with persuasive technologies, mainly social media. Yet, there is a gap in the analysis pertaining to a persuasive technology that is part of their everyday lives: web search engines (SE). Each day, users with MHD embark on information seeking journeys using popular SE, like Google or Bing. Every step of the search process for better or worse has the potential to influence a searcher’s mindset. In this work, we empirically investigate what subliminal stimulus SE present to these vulnerable individuals during their searches. For this, we use synthetic queries to produce associated query suggestions and search engine results pages. Then, we infer the subliminal stimulus present in text from SE, i.e., query suggestions, snippets, and web resources. Findings from our empirical analysis reveal that the subliminal stimulus displayed by SE at different stages of the information seeking process differ between MHD searchers and our control group comprised of ”average” SE users. Outcomes from this work showcase open problems related to query suggestions, search engine result pages, and ranking, that the information retrieval community needs to address so that SE can better support individuals with MHD.