一个好故事能激发访问意愿吗?来自中国一处遗产地增强现实体验的证据

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Heritage Tourism Pub Date : 2023-03-20 DOI:10.1080/1743873X.2023.2188451

Chris Zhu, C. Hall, L. Fong, Christy Ying Ni Liu, Sara Naderi Koupaei

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引用次数: 2

摘要

摘要数字技术的出现促使研究人员、企业和企业家更多地思考增强现实在旅游业中的潜在价值。尽管之前已经研究过真实性和旅行意图之间的关系，但人们对真实性如何影响AR体验后的游客旅行意图知之甚少。为了填补这一研究空白，本研究从叙事运输理论出发构建了一个理论模型。研究结果表明，叙事运输是一种将基于对象的真实性和存在真实性与旅行意图联系起来的机制。本研究为叙事运输的前因和后果提供了有价值的理论见解，同时丰富了对AR的理解。为目的地当局提供了有意义的实践见解。

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Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

ABSTRACT The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative transport while enriching the understanding of AR. Meaningful practical insights are offered to destination authorities.

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来源期刊

Journal of Heritage Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.50

自引率

11.10%

发文量

期刊介绍： The Journal of Heritage Tourism ( JHT ) is a peer-reviewed, international transdisciplinary journal. JHT focuses on exploring the many facets of one of the most notable and widespread types of tourism. Heritage tourism is among the very oldest forms of travel. Activities such as visits to sites of historical importance, including built environments and urban areas, rural and agricultural landscapes, natural regions, locations where historic events occurred and places where interesting and significant living cultures dominate are all forms of heritage tourism. As such, this form of tourism dominates the industry in many parts of the world and involves millions of people. During the past 20 years, the study of tourism has become highly fragmented and specialised into various theme areas, or concentrations. Within this context, heritage tourism is one of the most commonly investigated forms of tourism, and hundreds of scholars and industry workers are involved in researching its dynamics and concepts. This academic attention has resulted in the publication of hundreds of refereed articles in various scholarly media, yet, until now there has been no journal devoted specifically to heritage tourism; Journal of Heritage Tourism was launched to fill this gap. JHT seeks to critically examine all aspects of heritage tourism. Some of the topics to be explored within the context of heritage tourism will include colonial heritage, commodification, interpretation, urban renewal, religious tourism, genealogy, patriotism, nostalgia, folklore, power, funding, contested heritage, historic sites, identity, industrial heritage, marketing, conservation, ethnicity, education and indigenous heritage.