Beyond Methods: A Model for Teaching Theory in Applied Anthropology

Rising numbers of anthropology majors are entering sectors in industry, in which qualitative data analysis skills and theoretical thinking are essential. Yet, a disciplinary divide between theoretical and applied approaches in anthropology and a market for commodified method skills often present challenges to teaching theory in the applied anthropology classroom. Our study is based upon the successful implementation of a three-phase qualitative data analysis model—Reduce, Visualize, Draw Conclusions, and Verify—developed by Miles and Huberman and Ladner, in a series of anthropology graduate practicum courses at Wayne State University (2017–21), in which students worked with corporate clients from Chevrolet, Nissan, and D-Ford. Our findings highlight the integral role of theory to the academic and practicing research process and provide a template for other practicum-based classes to teach analysis.