Local Organization Responses to Black Lives Matters Protests: Embracing an “Ethic of Care” When Engaging Community Crises by Convention Visitors Bureaus

Since the death of George Floyd in Minneapolis, at least 140 cities across the United States have experienced protests resulting in vandalism, looting, shootings, and other violence. These protests represent a challenge for community organizations such as convention and visitors bureaus (CVBs), whose responsibility is to promote their local community as a place for tourism, meetings, conferences, and other activities. This study explores the response of Visit Aurora, a Colorado CVB to engage their local protests inspired by the BLM movement, and a local case—the death of Elijah McClain. Within the paper a model for crisis engagement will be discussed, including the ethical responsibilities of institutions to support stakeholders even when they may not be directly responsible for the harms they have experienced.