播放、暂停还是赞美?——OTT平台持续、中断和推荐意愿的双因素理论探讨

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

World Leisure Journal Pub Date : 2023-08-16 DOI:10.1080/16078055.2023.2247385

Nandukrishna Ajith T., S. P.

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Play, pause or praise? – a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms

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来源期刊

World Leisure Journal HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.10

自引率

6.20%

发文量

期刊介绍： As the official journal of the World Leisure Organisation, the purpose of the World Leisure Journal is to stimulate and communicate research, theory, and critical thought in all areas that address leisure, including play, recreation, the arts and culture, sport, festivals, events and celebrations, health and fitness, and travel and tourism. Empirical and theoretical manuscripts, as well as position papers, review articles, and critical essays are published in the World Leisure Journal . The World Leisure Journal is international in scope, and encourages submissions from authors from all areas of the world. Comparative cross-national and cross-cultural research reports are especially welcome. For empirical papers, all types of research methods are appropriate and the subject matter in papers may be addressed from perspectives derived from the social, behavioural, and biological sciences, education, and the humanities. Both pure and applied research reports are appropriate for publication in the World Leisure Journal . In addition to original research reports and review essays, book reviews, research notes, comments, and methodological contributions are appropriate for publication in the World Leisure Journal .