Please call my contact person: mobile devices for a rescue mission during an emergency

Purpose Drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in emergency times in developing countries are often challenged. The purpose of this paper is to explore the intervention of a quick mobile contact called “My Contact Person” (MCP) during such emergencies. Design/methodology/approach This study used a quantitative research method to collect data. The research tool is a researcher-made questionnaire with items developed using the five innovation dimensions and domestication. The data was analyzed with SmartPLS 3.0 software. The reliability values were above the postulated demarcation of 0.7, while the average variance extracted conforms to the norm of 0.5. The study participants were mobile phone users who own and use a mobile phone. Owing to the study’s nature, a simple random sampling technique was used to appraise 196 respondents across Nigeria’s demography. Findings The results show that the mobile users in a developing context are willing to observe “MCP’s” efficacy before they try to appropriate it to their daily lifestyle. Further, “MCP’s” compatibility with the telephone user is an antecedent of its relative advantages over the existing telephone lists. The results reveal that the respondents perceived integrating and adapting “MCP” to their daily lives as a complicated process. In this study, most participants did not regard observability and trialability as a means of appropriating MCP to their daily lifestyle. Research limitations/implications This paper’s findings’ generalizability is limited because the present study was conducted using two higher education institutions (HEI) with a relatively small sample in Nigeria. Probing MCP domestication in more institutions and other communities, as significant communities’ aside HEI use mobile phones will increase our research findings’ generalizability. A parallel investigation of a range of developed and developing countries should be explored to ascertain mobile phone users’ perceptions across context. Practical implications This study has several implications for citizens, especially in the developing world. MCP will provide quick contact opportunities to loved ones of the traumatized, saving lives by significantly avoiding worry, fear, anxiety and depression. MCP also has the potential of increasing input needs to be undertaken to accelerate the appropriate use of digital technology by health-care consumers, including enhancing education and technological literacy and providing access to low-cost digital technology. Originality/value “MCP” will be a quick intervention for drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in the time of emergency. For the managers, the relative advantage is the preferable factor to create awareness for “MCP”, while observability needs more effort to persuade the mobile phone users to accept and use MCP.