Animating a neighborhood: The enchanting placemaking of Le Grand Éléphant de Nantes

At the end of an industrial era in which Nantes was the busiest shipping and slave-trading port in France, a giant, mechanical elephant became an animating force in the city's reanimation of the neighborhood left behind. In this paper, I consider the Grand Éléphant de Nantes as a case study of urban enchantment. The elephant occupies the boundary between artwork, machine, and animal, allowing it to captivate spectators and encourage the communal creation of a place in a public urban space. It simultaneously turns away from, rather than grappling with, the site's historical role in the transatlantic slave trade. Following Jane Bennett's conception of enchantment as a method of commodity fetishism, this paper shows that enchantment is a force of placemaking that draws spectators from urban stupor and in doing so, raises the potential for ethical engagement with space.