Origins of Values Differences: A Two-Level Analysis of Economic, Climatic and Parasite Stress Explanations in the Value Domain

What variables are associated with cross-cultural differences in values at the individual level? In this study, the statistical effect of variables associated with ecological demands and available economic and cognitive resources on self-reported values are investigated in two independent samples to test the replicability of effects. Values are operationalized using a 10-item version inspired by Schwartz’ value theory. The effects of national wealth, climatic demands, availability of cool water, and parasite stress at the national level are used to predict value scores of individuals within nations using nationally representative data from all inhabited continents (k = 49 and k = 58; Ns = 64,491 and 81,991). Using mixed-effect models, new insights into individual- and nation-level dynamics in value scores are provided. First, the paper extends previous cultural theories to the individual level by investigating the effects of education and personal income as individual-level resources. Both personal income and education have strong direct effects on value scores. Second, higher education acts as a cognitive resource which turns climatic demands into challenges, effectively unpackaging nation-level theorizing with individual level dynamics. Third, contrary to previous nation-level research, parasite stress was not a significant predictor of individual-level values. Forth, supporting recent theorizing, individuals located in cool water regions reported significantly higher self-transcendence values. Fifth, the effects of wealth on openness values were convergent and reinforcing across levels (higher wealth is associated with more openness values), but operated in opposing directions for self-transcendence values (national wealth is associated with self-transcendent values, individual wealth is associated with self-enhancing values). The current patterns suggest that cultural research needs to pay more attention to individual versus nation-level dynamics and increase replication efforts with independent samples.