SOCIAL MEDIA – A NEW ERA OF COMMUNICATION

This article describes social media as a new era of interpersonal communication. The study’s main objective is to distinguish between the specific features through which social media is creating interesting channels of information transmission. The functioning of the newly defined information society is also analysed, citing the changes that social media underwent as a good starting point for this analysis. When the speed of information transfer and the general availability became insufficient for the needs, there were expectations of deeper connections between the users and the content than had existed prior to social media. A social media user is not only a recipient, but also an active creator who influences deeply the essence and functioning of social media.