ANALYSIS OF PARTICIPATORY-BASED VILLAGE MARKET DEVELOPMENT PATTERNS

This research aims to provide input on the arrangement of the Village Market. The research case study is the Village Market in Serang Regency, Banten Province. The locus was chosen because the Pamarayan Village Market crosses Serang Regency and Lebak Regency and has been running activities since independence. The research approach combines qualitative and quantitative. The research informants amounted to 15 people consisting of market traders associations, village market managers, Village-Owned Enterprises, RT/RW heads, youth leaders, and local community leaders. The main data used are primary data through Focus Group Discussion (FGD). The analysis technique used is MICMAC, by analyzing through a systematic solution to a problem. Research results show: First, based on existing conditions and analysis of Village Markets regulations, Pamarayan Market is a village market whose governance is under the authority of the village government. Second, based on the MICMAC analysis, the research results obtained in quadrant II, namely the relay variables including regional governance arrangements (zoning) of traditional markets, traditional market management (waste management and parking management), increasing trader competence, building revitalization, market trading facilities, and market financial management are seen to significantly affect the arrangement of the Pamarayan Market in Serang Regency. Third, the existence of Pamarayan Market is considered by stakeholders in the long term of around 3-6 years requires relocation due to the current conditions that harm the accumulation of waste, air and water pollution, and cause congestion. The relocation is expected to meet the location criteria: easy access to public/private vehicles, close to the highway, clean and comfortable location, and relatively cheap shop/trade location prices.