{"title":"Z世代在电子产品购买决策中的生活方式与自尊","authors":"E. Sutanto, Stela Aubelia","doi":"10.23969/trikonomika.v21i2.5410","DOIUrl":null,"url":null,"abstract":"The consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions.","PeriodicalId":31920,"journal":{"name":"Trikonomika","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"LIFESTYLE AND SELF-ESTEEM OF GENERATION Z IN GADGET PURCHASING DECISION\",\"authors\":\"E. Sutanto, Stela Aubelia\",\"doi\":\"10.23969/trikonomika.v21i2.5410\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions.\",\"PeriodicalId\":31920,\"journal\":{\"name\":\"Trikonomika\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Trikonomika\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23969/trikonomika.v21i2.5410\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Trikonomika","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23969/trikonomika.v21i2.5410","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
LIFESTYLE AND SELF-ESTEEM OF GENERATION Z IN GADGET PURCHASING DECISION
The consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions.
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