旅游目的地西方化的再思考:游客对旅游城市的感知

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Niranjan Devkota, U. Poudel, I. Hamarneh, U. Bhandari
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引用次数: 9

摘要

在全球旅游创业实践中,西方化的影响越来越大。了解它有助于业务的增长和可持续性,甚至在当地的旅游城市。本文旨在判断游客对最重要的旅游城市之一——尼泊尔博卡拉的西化认知。采用有目的抽样的方法,收集了248名博卡拉游客的反馈,包括开放式和封闭式问卷。为了了解游客对西化的认知,并检验影响游客西化倾向的因素,本研究采用了横断面描述性研究,并采用Logit回归模型。研究发现,78.22%的受访者认为西化在一定程度上影响了博卡拉的旅游创业。同样,大多数(89.11%)的游客表示他们对旅游目的地的当地文化的期待和享受超过了他们自己的文化,其中95.56%的游客建议为了博卡拉旅游业务的可持续性而保留当地文化。有序Logistic模型的结果表明,西化程度、目的地面临的问题、目的地与游客期望的相似度和游客在目的地的存在程度对游客的旅游偏好有显著影响。本研究表明,前两者降低了游客的偏好,而后两者则刺激了游客对尼泊尔博卡拉的偏好。因此,博卡拉的企业家应该识别、保护、鼓励和维护当地的社会文化传统,以实现旅游业的长期繁荣和发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City
The impacts of westernization are increasing globally in the tourism entrepreneurship practices. Understanding it contributes to the growth and sustainability of the business even in local touristic cities. This paper aims to judge tourists’ perception of westernization about one of the most important touristic cities – Pokhara, Nepal. Purposive sampling was used to collect responses from 248 tourists in Pokhara, which included both open and closed-ended questionnaires. In order to understand the perception of tourists and check the determinants about the prevalence of westernization among tourists, the cross-sectional descriptive study has been used, and Logit Regression Model is applied. The study reveals that 78.22% of the respondents find westernization has influenced tourism entrepreneurship up to a certain extent in Pokhara. Similarly, a majority (89.11%) of tourists reveal that they expect and enjoy local culture than their own culture in tourism destinations, where 95.56% of the tourists suggest preserving the local culture for the sustainability of tourism business in Pokhara. Results from the Ordered Logistic model show that westernization, problems faced in destination, the similarity of destination as per their expectation and level of tourists’ existence at destination play significant roles in their preferences to visit touristic destinations. This study indicates that the first two reduce tourists’ preferences while the latter two stimulate their preferences to visit Pokhara, Nepal. Therefore, entrepreneurs in Pokhara should identify, conserve, encourage, and maintain local socio-cultural traditions to have long-term tourism prosperity and development.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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