超越品牌仇恨:你愿意原谅你的智能手机移动通信品牌的负面体验吗?

IF 1.5 Q3 BUSINESS
Jorge Costa, António Azevedo
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引用次数: 2

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本文章由计算机程序翻译,如有差异,请以英文原文为准。
Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?
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来源期刊
CiteScore
3.80
自引率
5.30%
发文量
19
期刊介绍: Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.
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