粉丝不是顾客!欧洲超级联赛的兴衰

IF 3.2 1区 文学 Q1 COMMUNICATION
Mike Milford
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引用次数: 1

摘要

2021年,世界上12家最大的足球俱乐部创建了一个新的联赛,承诺在体育精英之间进行高水平的竞争。三天后,欧洲超级联赛不复存在。它的消亡在很大程度上要归功于那些强烈反对该组织的各种团体。集体修辞学具有了词藻的性质,是一种进行辩解的指责演讲。虽然对道歉的研究非常丰富,但对作为一种独立修辞行为的范畴语的研究却很少。卡塔格利亚位于社区和道德的交汇处。修辞家将自己置于被告之上,并利用社区的集体身份将当代体育的复杂性简化为更简单的道德问题。以中超联赛为例,对六家英超俱乐部及其支持者俱乐部的分析表明,这一原则在起作用。支持者获得了道德权威的地位,并指责业主道德失败。他们断言,由于老板一根筋的贪婪,他们与英国足球的精神脱节。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Fans not Customers! Kategoria in the Rise and Demise of the European Super League
In 2021, the twelve largest soccer clubs in the world created a new league that promised high-level competition between the sports’ elites. Three days later, the Euro Super League was no more. Much of the credit for its demise is attributable to the various groups who spoke out strongly against the organization. The collective rhetoric took on the qualities of kategoria, a speech of accusation that proceeds apologia. While there is a wealth of research on apologia, there is little on kategoria as a discrete rhetorical act. Kategoria sits at the intersection of community and morality. Rhetors position themselves above the accused and utilize the community’s collective identity to streamline the complexities of contemporary sports into simpler moral issues. In the case of the Super League, an analysis of the six English Premier League clubs and their supporters clubs shows this principle at work. The supporters secured a place of moral authority and charged the owners with ethical failure. They asserted that the owners were out of touch with the spirit of English soccer due to their single-minded greed.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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