不断变化的世界中的政治营销：全球、国家和地区层面

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2021-03-29 DOI:10.1080/15377857.2020.1868908

G. Simons, Dmitrii A. Rushchin

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引用次数: 1

摘要

在2016年7月在圣彼得堡(俄罗斯)举行的第五届政治营销论坛的筹备过程中，Svetlana Vinogradova是策划和组织的主要人物之一，多年来，许多学者和学生都知道她对那些有幸见到并与她一起工作的人的友好和开放态度。斯维特拉娜带着一种威严而又受欢迎的风度，大家都很欣赏她。不幸的是，在2019年，斯维特拉娜输掉了她的战斗，就在看到这个特别问题实现之前。这期特刊的编辑们想用这期特刊来纪念这位非凡的研究者，她就是Svetlana Vinogradova。

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Political Marketing in a Changing World: Global, National and Regional Dimensions

In the run up to the fifth Political Marketing Forum in St. Petersburg (Russia) in July 2016, one of the major personalities in the planning and organization was Svetlana Vinogradova, known to many scholars and students over the years for her friendly and open attitude to those fortunate enough to meet and work with her. Svetlana carried a very commanding and yet welcoming presence with her, which is appreciated by all. Unfortunately, in the year 2019, Svetlana lost her battle, just short of seeing this special issue being realized. The editors of the special issue would like to dedicate the special issue to the memory of this extraordinary researcher and wonderfully warm personality that is Svetlana Vinogradova.

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.