Saurabh Maheshwari, Jeshmeen Deb Barman, Viplav Tuladhar, Mridusmita Bhagawati
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Making food choices under no time constraint: An eye-tracking investigation
Two experiments examined how participants view food-related information and visuals when making food choices. Participants were asked to choose between various food items while using an eye-tracking device. For each food type, they were given four different options; participants selected one of the four given options using the provided information. They could change their decision, if desired, after seeing images of the options shown immediately after the information slide. Individuals viewed and compared the food option they selected more than other available options. The study shows that, under no time constraints, food decisions are more rational and are based on food-related information.
期刊介绍:
Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.