Interaction between tolerance levels of people and adoption of green supply chain management practices: an empirical case study in the domestic appliances industry

To establish the scenario of adopting green supply chain management (GSCM) practices by navigating into the gateway of reality for sustainable environment. To understand the connection between tolerance level of people and adoption of GSCM practices and thereby investigating the perceptions of different pressure groups. The work relies on survey results taken in different pressure groups for domestic appliance industry. Survey questionnaire was developed, and responses were taken in the form of likert scale for 167 respondents. Survey results explain that adoption of GSCM practices is not much explained, and some sections of people are not able to tolerate the practices. Either they do not care for environment and do not know about GSCM. The paper discusses the lifestyle of people and its interaction with environmental remedy. This paper brings new insights on perceptions of regulatory, customer, shareholder and community pressure groups towards adoption of GSCM practices. Survey research method is limited to domestic appliances sector, and results may vary when tolerance level of people changes. Fluctuation in lifestyle of people to adapt to changes is a limitation in this paper. The paper brings out new insights on different categories of people. New findings are given on thoughts to deal with prejudices of people. Future research is suggested to find missing links to develop this body of literature.