超越像素:英雄联盟的消费体验和物质文化

Q4 Social Sciences

Comunicacao Midia e Consumo Pub Date : 2017-12-15 DOI:10.18568/CMC.V14I41.1386

Tarcízio Macedo, M. Vieira

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引用次数: 2

摘要

本文试图通过一项基于传播和物质文化领域的研究，讨论数字游戏《英雄联盟》中的消费者行为。目的是了解对象与玩家、主体与消费者之间的关系。为了做到这一点，我们试图分析这些商品在LoL的象征体验中的社会和文化轨迹。在这个视角下，来自贝伦（PA）、迪亚德马（SP）和奥斯科（SP）城市的玩家根据人种学方法，对LoL中的物品消费进行了报告和观察。研究结果表明，存在着一个由相互关联的含义组成的复杂网络，负责（去）编码对象，并将像素的聚合转化为交流、消费和物质文化的体验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Muito além dos pixels: experiências de consumo e cultura material em League of Legends

This article seeks to discuss consumer practices in the digital game League of Legends (LoL), from a study based on the field of communication and material culture. The objective is to understand the relationship between objects and players-subjects-consumers. In order to do so, we seek to analyze the social and cultural trajectory of these commodities in the symbolic experiences in LoL. In this perspective, according to the ethnographic method, reports and observations of the consumption of objects in LoL are presented by players from the cities of Belem (PA), Diadema (SP) and Osasco (SP). The results point to the existence of a complex web of interconnected meanings, responsible for (de)codify the objects and transform aggregations of pixels into experiences of communication, consumption and material culture.

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.