澳大利亚和新西兰营销学院(ANZMAC)的历史和未来展望

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2023-05-12 DOI:10.1177/14413582231174539

L. Bove, Andrew Murphy

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引用次数: 2

摘要

本期特刊介绍了澳大利亚和新西兰市场营销学会(ANZMAC)高级成员的观点，包括个别研究员和执行委员会的前任和现任成员，这些观点扩展了该学会的历史、现状和潜在的未来方向。在这篇社论中，我们总结了该学院面临的四大挑战，这些挑战是根据本期特刊的贡献以及2021年和2022年ANZMAC会议特别会议上的成员讨论而确定的。最后，我们将介绍学院为应对这些挑战而开展的当前倡议和正在进行的工作。

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Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)

This special issue presents a collection of viewpoints from senior members of the Australian and New Zealand Marketing Academy (ANZMAC), including individual Fellows and past and present members of the Executive Committee, which expand on the history, current state and potential future directions of the Academy. In this editorial we summarise four major challenges for the Academy as identified by the intersection of contributions to this special issue, and member discussions arising from special sessions at the 2021 and 2022 ANZMAC conferences. We end with current initiatives and work-in-progress that the Academy has embarked upon to address these challenges.

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.