脚本信使：党纪和品牌如何将选举候选人和立法者变成品牌大使

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2019-08-28 DOI:10.1080/15377857.2019.1658022

Alex Marland, Angelia Wagner

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引用次数: 8

摘要

有严格党纪的政党有充分的条件要求他们的选举候选人和立法委员宣传党的品牌。特许经营-特许经营商关系导致代表放弃个人表达，以换取集中的政党信息。本文着眼于政党团结的战略愿望如何与内部品牌管理相结合，将议会系统中级别较低的政治家转变为政党品牌大使。我们的加拿大案例研究借鉴了对政党领导人、国会议员、政治工作人员、候选人和潜在候选人的深入采访。考虑了威斯敏斯特制度对代议制民主的影响，包括对种族和性少数群体的代议制限制。

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Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors

Political parties with strict party discipline are well-placed to demand that their election candidates and legislators promote the party brand. The franchise-franchisee relationship causes representatives to relinquish individual expression in exchange for centralized party messaging. This article looks at how a strategic desire for party unity combines with internal brand management to turn lower-ranking politicians in a parliamentary system into party brand ambassadors. Our Canadian case study draws on in-depth interviews with party leaders, Members of Parliament, political staff, candidates for office and prospective candidates. The implications for representative democracy in a Westminster system are considered, including the representational constraints for racial and sexual minorities.

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.