后新冠肺炎时代影响中国赴泰游客的人口因素

IF 1.2 Q4 BUSINESS
Haiying Fu, Chonlavit Sutunyarak
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引用次数: 0

摘要

中国游客为泰国旅游业的发展做出了重要贡献。然而,只有一些研究系统地讨论了人口因素在发展泰国国际旅游中的作用。本研究旨在结合行为动力学、推拉理论和人口统计学,研究后新冠肺炎时代中国公民赴泰旅游行为。432名去过泰国的中国游客参与了调查。量表包括四个部分:泰国国际旅游发展情况(A1-A8);抄写员(B1-B9);车夫(C1-C8);人口统计变量:性别、年龄、职业、收入、教育程度、婚姻状况、地理位置。本研究采用探索性因素分析、验证性因素分析、相关分析和方差分析。因此,探索性因子分析确定了本研究的三个因素:F1(5项)、F2(3项)和F3(4项)。F1与F2的相关性为0.8,F1与F2的相关性为0.87,F2与F3的相关性为0.79。人口统计变量分析结果表明:性别不影响旅游者的观感和变化;年龄对三个构念有显著影响;在制定入境旅游策略时应考虑月收入;本科生和研究生访问者在研究构念上得分较高;没有必要考虑游客的婚姻状况。研究表明,泰国旅游部门应关注促使中国公民选择泰国拓展国际旅游的推拉因素。作者在此感谢导师、家庭成员和同事的支持和指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Demographic factors affecting Chinese tourists traveling to Thailand in the post-Covid-19 era
Chinese tourists contribute significantly to the development of the tourism industry in Thailand. However, only some studies have systematically discussed the role of demographic factors in developing Thai international tourism. The study aims to research the behavior of Chinese citizens traveling to Thailand in the post-Covid-19 era based on combining the behavioral dynamics, the push-pull theories and demographics. 432 Chinese travelers who have visited Thailand participated in the survey. The scale included four parts: international tourism development in Thailand (A1-A8); pushers (B1-B9); pullers (C1-C8); demographic variables: gender, age, occupation, income, education level, marital status, and location. The study used exploratory factor analysis, confirmatory factor analysis, correlation, and variance analyses with SPSS 26.0. Therefore, exploratory factor analysis identified for this study three factors: F1 (5 items), F2 (3 items), and F3 (4 items). The correlation between F1 and F2 is 0.8, between F1 and F2 is 0.87, between F2 and F3 is 0.79. The findings of the analysis of demographic variables indicate that: gender does not affect tourists’ perceptions and changes; age has a significant impact on the three constructs; monthly income should be considered in the development of inbound tourism strategies; undergraduate and postgraduate visitors showed higher scores for research constructs; there is no need to consider the marital status of tourists. The study suggests that the Thai tourism department pay attention to the push and pull factors that motivate Chinese citizens to choose Thailand to expand international tourism. AcknowledgmentThe authors would like to acknowledge supervisors, family members, and colleagues for their support and guidance.
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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