公共服务公告中不同叙事结构对运输和反驳的影响

Q3 Social Sciences

Information Design Journal Pub Date : 2022-06-15 DOI:10.1075/idj.20019.sie

Perina Siegenthaler, Andreas Fahr, Alexander Ort

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引用次数: 0

摘要

叙事是呈现有说服力的健康沟通的有效方式，因为观众可以被转移到故事情节中，这可以减少各种类型的阻力。利用实验室实验(N = 144)，本研究考察了不同叙事结构对运输和反驳的影响。结果表明，在没有受到传播中所涉及的健康问题影响的情况下，按时间顺序呈现事件的叙述增加了人们的移情，并且移情减少了反驳。研究还发现，这样的叙述通常会增加反驳。

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The effects of different narrative structures in public service announcements on transportation and counterarguing

Narratives are an effective way of presenting persuasive health communication because audience members can be transported into the story plot, which is shown to reduce various types of resistance. Using a laboratory experiment (N = 144), this study examined the effects of different narrative structures on transportation and counterarguing. Results suggest that a narrative presenting events in chronological order increases transportation in the case of people who are not affected by the health issue addressed in the communication, and that transportation reduces counterarguing. The study also found that such narratives increase counterarguing in general.

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来源期刊

Information Design Journal Social Sciences-Library and Information Sciences

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Information Design Journal (IDJ) is a peer reviewed international journal that bridges the gap between research and practice in information design. IDJ is a platform for discussing and improving the design, usability, and overall effectiveness of ‘content put into form’ — of verbal and visual messages shaped to meet the needs of particular audiences. IDJ offers a forum for sharing ideas about the verbal, visual, and typographic design of print and online documents, multimedia presentations, illustrations, signage, interfaces, maps, quantitative displays, websites, and new media. IDJ brings together ways of thinking about creating effective communications for use in contexts such as workplaces, hospitals, airports, banks, schools, or government agencies.