Overtourism Hotspots: Both a Threat and Opportunity for Rural Tourism

Abstract Overtourism is relatively rare in rural regions of Czechia, in the form of lonely “hotspots” surrounded by areas that suffer from undertourism. Therefore, the article aims to analyse whether these hotspots could be used to develop tourism in the surrounding regions and whether it is a desirable and sustainable situation. The paper examines the reasons that lead to overtourism in the rural environment and explains the concept of three dimensions of overtourism: objective, subjective and temporal. Based on experience from overtourism-affected locations in Czechia, we describe how to know whether a site can be a positive center for tourism development and whether it is desirable or, conversely, dangerous for the surrounding region. We use data obtained through a questionnaire survey, narrative interviews with local people, and field research.