越南女性独自旅行者的旅行动机和经历

IF 3.3 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourist Studies Pub Date : 2020-06-01 DOI:10.1177/1468797619878307

Hanaa Osman, Lorraine Brown, Thi Minh Trang Phung

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引用次数: 37

摘要

独自旅行是一种日益增长的趋势，其中很大一部分是在留学期间独自旅行的国际学生。然而，对亚洲在这个不断增长的市场中所占比例的实证研究有限。本研究通过深入访谈，探讨了10名越南女学生独自旅行的主要动机和制约因素。研究结果表明，旅行动机可分为个人因素，如自由和灵活性、自我赋权、独立和探索，以及社会互动因素，包括缺乏同伴和结识新朋友。旅行限制涉及女性和单身以及亚裔。这项研究扩展了对这一重要细分市场的理解。因此，旅游提供商和目的地营销组织（DMO）可以通过开发产品和营销来进行资本化。

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The travel motivations and experiences of female Vietnamese solo travellers

Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female Vietnamese students’ solo travellers through in-depth interviews. The findings indicate that travel motivations can be categorised into personal factors, such as freedom and flexibility, self-empowerment, independence and exploration, and social interaction factors including a lack of companions and meeting new people. Travel constraints relate to being female and alone and being of Asian descent. This research extends understanding of this important market segment. As a result, tourism providers and destination marketing organisation (DMOs) can capitalise by developing their products and marketing.

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来源期刊

Tourist Studies HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.90

自引率

4.20%

发文量

期刊介绍： Tourist Studies is a multi-disciplinary journal providing a platform for the development of critical perspectives on the nature of tourism as a social phenomenon through a qualitative lens. Theoretical and multi-disciplinary. Tourist Studies provides a critical social science approach to the study of the tourist and the structures which influence tourist behaviour and the production and reproduction of tourism. The journal examines the relationship between tourism and related fields of social inquiry. Tourism and tourist styles consumption are not only emblematic of many features of contemporary social change, such as mobility, restlessness, the search for authenticity and escape, but they are increasingly central to economic restructuring, globalization, the sociology of consumption and the aestheticization of everyday life. Tourist Studies analyzes these features of tourism from a multi-disciplinary perspective and seeks to evaluate, compare and integrate approaches to tourism from sociology, socio-psychology, leisure studies, cultural studies, geography and anthropology. Global Perspective. Tourist Studies takes a global perspective of tourism, widening and challenging the established views of tourism presented in current periodical literature. Tourist Studies includes: Theoretical analysis with a firm grounding in contemporary problems and issues in tourism studies, qualitative analyses of tourism and the tourist experience, reviews linking theory and policy, interviews with scholars at the forefront of their fields, review essays on particular fields or issues in the study of tourism, review of key texts, publications and visual media relating to tourism studies, and notes on conferences and other events of topical interest to the field of tourism studies.