将INDONSION PACK归还YOGYAKARTA的决定

Apriani Riati, Nanny Roedjinandari, Andini Risfandini
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引用次数: 0

摘要

背包已经成为生活方式的一部分,并从1990年开始发展。印尼背包客社区成员前往日惹的访问意向受到生活方式和价格的影响。本研究旨在:(1)调查生活方式对印尼背包客日惹旅游意向的影响;(2) 考察价格对印尼背包客日惹旅游意向的影响;(3) 同时考察价格和生活方式对印尼背包客日惹旅游意向的影响;(4) 调查生活方式和价格对印尼背包客日惹旅游意向的影响。采用描述性统计分析和多元回归分析相结合的定量研究方法来检验访问意愿是否受到生活方式和价格的影响。本研究以100名被调查者为研究样本。基于使用在线问卷收集的数据,得出结论:生活方式和价格部分且同时影响访问意愿。价格对印尼背包客前往日惹的旅游意向有更为主导的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG BACKPACKER INDONESIA KE YOGYAKARTA
Backpacking has become part of lifestyle  and has been developed since the year of 1990. The visit intention of member of the backpacker community in Indonesia to go to Yogyakarta is influenced by lifestyle and price. This research aims: (1) to investigate the influence of lifestyle to visit intention of Indonesian backpacker to Yogyakarta; (2) to investigate the influence of price to visit intention of Indonesian backpacker to Yogyakarta; (3) to investigate the influence of price and lifestyle simultaneously to visit intention of Indonesian backpacker to Yogyakarta; (4) to investigate which one between lifestyle and price that dominantly influence visit intention of Indonesian backpacker to Yogyakarta. Quantitative research with descriptive statistic analysis and multiple regression analysis is used to test whether intention to visit is influenced by lifestyle and price. This research is using 100 respondent as the sample of the research. Based from data that is collected using online questionnaire, it is concluded that lifestyle and price influence intention to visit partially and simultaneously. Price has a more dominant influence to visit intention of Indonesian backpacker to Yogyakarta.
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